Last week, I posted a short video of me completing a unique and challenging puzzle not expecting it to become so popular. In one week, across all the social media platforms I posted on (Instagram, TikTok, and Facebook), the video got 13 million views. “Going viral” is having a piece of content get a lot of views within a short timeframe. My video certainly did that. It is also the dream of many people who post to social media. As I write this now, things are calming down but it still isn’t exactly over.
Reflecting on this experience, I wanted to share some observations.
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